With the Covid-19 epidemic, the approach of companies to product presentations has changed fundamentally. It was no longer a live presentation for journalists, but most companies began to focus on presentations through social channels and streams.
We quickly adapted to this situation and developed an extensive WalkArounds project for STEYR. For the brand’s core products, we have produced detailed videos that introduce the customer to all the elements of the tractor, both in the field and in the studio.
The fact that we shot all the tractors within 1.5 days was definitely interesting! Subsequent processing took approximately 3 months in all language versions.